Business Intelligence Capstone

Catalog description

This capstone course focuses on the integration of various methods and technologies a data scientist and a marketing analyst encounters. Students are required to complete a project simulating a real world data science environment. Specifically, students need to query databases, organize data, apply appropriate statistical models, utilize various software packages, and finally present their findings within a marketing context. Many of these steps will require computer programming. Prerequisite(s): IDS 2460 and IDS 2550 ; and foundation courses. This is a required Capstone course for Seniors graduating in the upcoming three semesters.