Sports Marketing Management

Catalog description

Provides an overview of sports marketing as a component of a fully integrated marketing communication strategy. Students study the history and contemporary application of sports marketing as a method to achieve goals. Addresses corporate, as well as sporting property use of sports marketing strategies to achieve business objectives. Examines strategies that address critical business constituencies, consumers, trade factors, employees, and the financial community. Also covered are sports marketing within the context of special sporting event sponsorships, professional sports teams as well as governing organizations, sports media (broadcast, print, and Internet), licensing, and hospitality. Prerequisite(s): MAR 1001 , ENT 1020 . Cross-listed with MAR 2941 .