Modern Israel and Startup Marketin

Catalog description

This course will look at the unique structure of a start-up and the challenges marketers face when working in a product-focus, innovative environment. Specifically, it will examine the unique business culture of Israeli start-ups and assess how agility and innovation can go hand in hand with a long-term marketing strategy, which is market focus. This course will help students understand the art and science of startup marketing within a heavily technological environment- the secrets behind testing, learning, and identifying the right marketing mix that works for their startup. Prerequisite(s): ENT 1020 or MAN 1020 ; and MAR 1001 . Crosslisted with MAR 2730 .