Applied Research

Catalog description

Marketing research methods is a critical component of any marketing strategy as it allows for the collection and analysis of data to inform decision making and improve marketing efforts. By using both qualitative and quantitative research techniques, students will learn to gather and interpret information about consumers, markets, and competitors to identify opportunities and make data-driven decisions. This course will also cover the ethical considerations involved in conducting research and the importance of using valid and reliable research methods. By the end of the course, students will have the skills and knowledge necessary to conduct effective marketing research and use the results to inform and improve their marketing strategies. Prerequisite(s): MAR 1001 and IDS 1131 .