Technology Entrepreneurship and Venture Creation

Catalog description

Provides an introduction to the critical factors of success for entrepreneurial ventures and examines intrapreneurship within existing companies. Topics include: innovation models, diffusion of innovations; growth share matrix, identifying high value opportunities; developing a business plan; determining pricing and implementing an integrated marketing strategy; entrepreneurial leadership, innovation ecosystems and networks of innovation; hiring talent and managing incentives; financial management and acquisition of capital.