Product Studio

Catalog description

What is needed to convert a promising idea or research into a viable product or service? Bringing successful products to market is an experiential discipline that requires hands-on practice working through iterative workflow of a customer-driven product development lifecycle. In this course, students work with mentors to design products, develop customers, and create product development roadmaps. Students create and communicate hypotheses around customers, cost and revenue streams, activities, and value propositions. Agile project management, data driven product design and customer feedback, and technical constraint identification are all covered.