Sust.Product Innovation

Catalog description

Once a business has established a sustainability program, developing \201Cgreen\201D products through sustainable product innovation can be an important next step. In this course, students will learn the principles of sustainable product innovation by using life cycle assessment to compare the environmental sustainability of selected products and determining why one product is/is not better from an environmental standpoint than another. Students will also learn how to develop environmental advertising claims for \201Cgreen\201D products. To enable students to compare and defend the environmental sustainability of products, lectures will be given on recent \201Cgreen\201D innovations from various industries, principles of life cycle assessment, regulations governing sustainability claims, consumer attitudes toward sustainability, etc. Restrictions: Must be enrolled in one of the following Levels: Graduate College of Arts & Sciences Interdisciplinary Studies