Marketing Concepts

Catalog description

Marketing involves changes. The activities involved in marketing products, services, and ideas are examined within a framework of customer management are explored. Topics include global marketing environment, market analysis and segmentation, consumer behavior, product development and management, pricing, promotion, and distribution. Marketing is examined from its role as a central function of business and non-profit organizations, and from its dominant role in a market economy. Restrictions: Must be enrolled in one of the following Levels: Graduate Must be enrolled in one of the following Colleges: Williams College of Business Williams College of Business Marketing