Marketing for Business Leaders

Catalog description

This course will serve as an application-oriented primer to the marketing management function and role of marketing as a set of processes used by organizations for creating, communicating, and delivering customer value. Students will learn how market-driven companies guide their strategies based on a shared understanding of markets and competition. Also, students will have an opportunity to practice analytical skills by applying marketing concepts and frameworks to selected marketing cases. Restrictions: Must be enrolled in one of the following Programs: Executive MBA Program Must be enrolled in one of the following Levels: Graduate Course Attributes: MBA Executive Williams College of Business Marketing