Intro Data Mining for Managers

Catalog description

This introductory course will familiarize students with popular data mining methods for extracting knowledge from data. Principles of data mining will be presented and discussed while students acquire hands-on experience using state-of-the-art data mining software. The course will be delivered from both a technological view and a marketing/management view. Topics and related methods discussed in the class include: data mining processes and knowledge discovery, database support to data mining, associations, classifications and prediction, clustering, recommendation systems and developing issues in data mining. Prerequisites: STAT500 Restrictions: Must be enrolled in one of the following Levels: Graduate Williams College of Business Marketing