Innovation Marketing

Catalog description

The course is organized in 4 Marketing Innovation modules that will help students work on some of the most relevant and current challenges every Marketing organization is facing: 1) How can marketing build a sustainable competitive advantage? 2) What is performance marketing and is it here to stay? 3) How can brands win in an omnichannel economy? 4) What does it take to build and lead an innovative marketing team? Prerequisites: MKTG550 Williams College of Business Marketing