Social Media Marketing

Catalog description

Social media is a broad term used to describe a host of online tools that propel social interaction. While Facebook, YouTube, Twitter and LinkedIn are used most frequently, the world of social media encompasses so much more. Through readings, guest speakers, case presentations and first-hand exposure to social media technologies, this interactive course will provide a unique opportunity to understand how social media is fundamentally changing the way companies operate. More specifically, students will learn how people - as individuals or organizations - can strategically use social media tools to engage their audience in new and exciting ways. Prerequisites: MKTG550 Restrictions: Must be enrolled in one of the following Levels: Graduate Must be enrolled in one of the following Colleges: Williams College of Business Williams College of Business Marketing