Consumer-Centric Category Mgmt

Catalog description

Category Management is a discpiline that maximizes the partnership bewteen a retailer and manufacturer. Numerous consumer insights metrics and their use in the sales and marketing processes are examined. A large online consumer panel is utilized to reinforce classroom instruction and provide for consumer understanding in launching a new product. Prerequisites: MKTG550 Restrictions: Must be enrolled in one of the following Levels: Graduate Must be enrolled in one of the following Colleges: Williams College of Business Williams College of Business Marketing