Integrated Mktg Communications

Catalog description

This course is a study of integrated marketing communications planning, strategies and procedures that allow companies to build brand relationships and value with customers. This course will examine the role of various communication functions, major media and promotional alternatives and the process of integrating these options in order to develop long term profitable brand relationships. Prerequisites: MKTG550 Restrictions: Must be enrolled in one of the following Levels: Graduate Must be enrolled in one of the following Colleges: Williams College of Business Williams College of Business Marketing