Marketing Strategy

Catalog description

Marketing Strategy is an introductory MBA course that emphasizes a strategic, application-focused approach to marketing management. By viewing marketing as a process of creating, communicating, and delivering customer value, this course equips students with foundational frameworks, analytical tools, and best practices for addressing complex marketing challenges. Students will develop the ability to assess market dynamics, formulate competitive strategies, and apply innovative, ethical solutions in strategic decision-making. Restrictions: Must be enrolled in one of the following Levels: Graduate Williams College of Business Marketing