Marketing Strategy Capstone

Catalog description

Integrative marketing capstone course - the evaluation and design of marketing strategy. This course places emphasis on industry, competitor, and customer analysis within a marketing framework. As part of this process, students learn the core choices a firm needs to make for a successful marketing strategy. Students are tasked with recommending and implementing an appropriate, data driven, marketing strategy. The course emphasizes experiential learning. Prerequisites: MKTG302 Restrictions: Must be enrolled in one of the following Classifications: Senior Course Attributes: +Cost under $40 Williams College of Business Marketing