Social Media Marketing

Catalog description

This course exposes students to the broad array of social media and digital technologies currently available with a focus on how social media is fundamentally changing marketing and society. Students will create content, post on real social media accounts, and learn how to use metrics to improve the effectiveness of social media strategies. Students earn industry certification(s) and create original content worthy of a professional portfolio. This course emphasizes experiential learning. Prerequisites: MKTG300 Williams College of Business Marketing