MKTG 390
Societal & Public Policy MKTG
Xavier University · UGRD · Fall 2026
1 section
Catalog description
This course explores the application of marketing principles and tactics in a pro-social manner to benefit stakeholders, while drawing from behavioral theories and concepts. This course will also examine the importance of marketing in relation to public policy for consumer protection and welfare. Prerequisites: Undergraduate level MKTG300 Minimum grade of C Williams College of Business Marketing
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Availability not recently verifiedClass #xavier-MKTG390Fall 2026UGRD3 credits
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