Customer Relationship Mgmt

Catalog description

The goal of this course is to provide exposure to the techniques and technologies of customer relationship management (CRM). The course will explore examples of customer relationship management that work - and those that don’t. The student will come to appreciate the many uses of CRM, from actively developing a following of profitable customers to turning non-profitable customers away in cost-savings maneuvers. Prerequisites: Undergraduate level MKTG300 Minimum grade of C Williams College of Business Marketing