Marketing Comm Practicum

Catalog description

This is an interdisciplinary course for communication, marketing, sport management and sport marketing majors. Students apply knowledge and skills to create real marketing and communication campaigns for sport organizations. The course examines the strategic and tactical use of brand engagement programs in integrated marketing communications. Students are divided into teams and work with real-world clients to develop marketing and communication campaigns for existing sport brands. The class requires teamwork, creativity and problem-solving abilities. In addition to the course prerequisites, students must also have one upper-level COMM, MKTG, or SPMG course; a 3.0 GPA; and the approval of instructor. Prerequisites: COMM270 or MKTG300 or SPMG310 Williams College of Business Marketing