Professional Selling Practicum

Catalog description

This is an interdisciplinary course for marketing, sport marketing, and sport management majors. The course examines methods of professional selling while incorporating activities and the actual application of selling for real world organizations. Students will engage in sales efforts including consumer segmenting, prospecting, script writing, active selling, and handling barrier constraints. The class requires teamwork, creativity, and initiative to maximize this experiential learning opportunity. Prerequisites: MKTG300 and MKTG361 Course Attributes: Writing Flag Core Williams College of Business Marketing