MKTG 355

Product Development

Xavier University · UGRD · Fall 2026

1 section

Catalog description

This course focuses on new products as a major source of corporate growth. Included are such topics as: identification of new business opportunities; the stages of new product product development; risk assessment and reduction. Prerequisites: Undergraduate level MKTG300 Minimum grade of C Williams College of Business Marketing

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Class #xavier-MKTG355Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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