Marketing and the Supply Chain

Catalog description

Of the four Ps of marketing, \00BFplace\00BF (channels) is a particularly important source of competitive advantage. Marketing channels involve the processes and organizations by which products and services are made available for consumption. An overview of the supply chain and marketing channels of distribution is presented with the objective of understanding the various ways marketing channels are designed, developed, managed, and maintained. Prerequisites: Undergraduate level MKTG300 Minimum grade of D Restrictions: Must be enrolled in one of the following Colleges: Williams College of Business Williams College of Business Marketing