Retail Marketing

Catalog description

We all engage with retailers on a daily basis; this course will deepen your understanding of retailing from a managerial standpoint. Topics covered include retailing, buyer behavior, inventory management, merchandising, omnichannel retail, location strategy, and promotions. Retailers across various industries are examined, including fashion, apparel, grocery, club stores, and more. This course emphasizes experiential learning. Prerequisites: Undergraduate level MKTG300 Minimum grade of C Williams College of Business Marketing