MKTG 320

International Marketing

Xavier University · UGRD · Fall 2026

1 section

Catalog description

The course covers the scope, challenges and strategies of international marketing management. It is designed to provide a foundational understanding of international marketing management by investigating the economic, political, technological, competitive and social/cultural factors that impact firms\2019 managerial marketing mix decisions. Prerequisites: Undergraduate level MKTG300 Minimum grade of C Williams College of Business Marketing

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Class #xavier-MKTG320Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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