MKTG 310

Business to Business Marketing

Xavier University · UGRD · Fall 2026

1 section

Catalog description

This course explores the dynamics of marketing from a business to a business perspective. Buyer behavior and marketing strategy are explored in the context of the 4Ps. This course emphasizes experiential learning. Prerequisites: Undergraduate level MKTG300 Minimum grade of C Williams College of Business Marketing

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Class #xavier-MKTG310Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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