Managing Pricing Strategy

Catalog description

This is an advanced course in the economics, strategy and implementation of pricing by fiorms. Pricing expertise requires careful strategic consideration, masterful tactics, financial and competitive analysis, strong communication skills and constant agility. Students will be exposed to the latest analytical and practical techniques in pricing. This course is designed for current and future managers to understand, plan and execute pricing decisions, which is the single most important driver of firm profitability and value. Prerequisites: ECON550 Restrictions: Must be enrolled in one of the following Levels: Graduate Williams College of Business Economics