Strategic Organizational Comm

Catalog description

Organizational communication is strategic in two ways. Organizations emerge from strategic choices made that determine how they will function, govern, and carry out their business on a day to day basis. This in turn leads employees to make strategic choices on how they will manage daily life as an employee and more importantly how they will assist the organization in accomplishing its goals. This course is designed to assist students in understanding how organizations make strategic decisions and develop communication skills to respond effectively to organizational needs. Urban sustainability efforts will require considerable public education and persuasion and will also have to be engaged, embraced, and implemented by a wide variety of citizens and organizations. Practitioners of urban sustainability will need to be able to design and communicate organizational strategies which include communicating complex ideas, integrating various perspectives, building coalitions among groups, and keeping the public informed. In this course students can expect to study a wide array of topics such as persuasion, public relations/crisis management, strategic alignment, group communication, and communication in organizational systems. Restrictions: Must be enrolled in one of the following Levels: Graduate College of Arts & Sciences Communication