Issues in Advertising

Catalog description

Designed to foster a critical understanding of advertising and promotion as an institution, and its role in communication, society, culture, and our economy. Topics include the continuing dialogue between supporters and critics, confronting issues related to the institution’s ethical conduct, regulatory issues, and social responsibility. Restrictions: Must be enrolled in one of the following Majors: Advertising Communication Studies Electronic Media Organizational Communication Public Relations Must be enrolled in one of the following Classifications: Senior Junior College of Arts & Sciences Communication