Audience Survey & Research

Catalog description

Examination and survey of gathering, analysis and the uses of audience-related information to create effective messages and campaigns. Review of design, sampling, data collection and statistical analysis. This course reviews quantitative and qualitative research methods most commonly used in the field of communication including broadcast ratings and other syndicated research. Restrictions: Must be enrolled in one of the following Fields of Study (Major, Minor, or Concentration): Advertising Communication Studies Digital Media Public Relations Sport Management Sport Marketing Course Attributes: Quantitative Reason Flag Full College of Arts & Sciences Communication