Elements of Copy & Design

Catalog description

Provides fundamental knowledge and skill in advertising copywriting, layout and design, Course topics will include interpreting target audiences, creative concept formulation, advertising copywriting, design and layout. The vocabulary and language associated with graphic design/advertising and production processes will be covered. Students will develop a variety of sample advertisements during the course. Restrictions: Must be enrolled in one of the following Fields of Study (Major, Minor, or Concentration): Advertising Communication Arts Communication Studies Digital Media Public Relations Sport Management Sport Marketing Writing Course Attributes: Writing Flag Core College of Arts & Sciences Communication