Marketing & the Supply Chain

Catalog description

Of the four Ps of marketing, \00BFplace\00BF (channels) is a particularly important source of competitive advantage. Marketing channels involve the processes and organizations by which products and services are made available for consumption. An overview of the supply chain and marketing channels of distribution is presented with the objective of understanding the various ways marketing channels are designed, developed, managed, and maintained. Prerequisites: MKTG300 Williams College of Business Business Analytics & Info Syst