Data Mining

Catalog description

The students will receive an introduction to the basic theory, tools and techniques of data mining, including prediction, associations, clustering, and recommendation systems. The course will be delivered from two points of view: the technological view and the marketing management view. The students will use data mining tools when doing their team projects for customer relationship management. Prerequisites: INFO200 or INFO220 or BAIS200 or BAIS220 Williams College of Business Business Analytics & Info Syst