MKT 5280

Behavioral Theory II

University of Wyoming · UGRD · Fall 2026

1 section

Catalog description

This seminar provides a sampling of consumer research rooted in psychological theories and frameworks. The historical development of consumer behavior in marketing cognitive and related contributions to marketing though development will be explored.

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Class #wyoming-3164Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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