MKT 5240

Research Design

University of Wyoming · UGRD · Fall 2026

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This course is an experience-based seminar enabling the core research-focused insights and skills needed to become successful scholars. Students work through research challenges such as identifying important research questions, research design options, data sources, designing measurement models, designing conceptual models, creating “the story,” and understanding the role of theory.

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Class #wyoming-3162Fall 2026UGRD3 credits
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