Marketing Analytics: Big Data and Predictions

Catalog description

In this course, students conduct practical applications of technologies, from prediction to marketing intelligence to marketing analytics. Specific data analytic methodologies covered include predictive analytics, data mining, text mining, and Big Data related technologies. Prerequisite(s): Graduate level MBA 7600 Minimum Grade of C and Graduate level MKT 7800 Minimum Grade of C (MKT 7800 can be taken concurrently)