Business Fundamentals of Python and AI

Catalog description

In an era when data is the new oil, the ability to analyze, interpret, and leverage data for strategic decision-making is an invaluable skill. This course is meticulously designed to provide students with a robust understanding of data analytics, focusing on the powerful combination of SQL and Python. This comprehensive 15-week course covers the entire analytics lifecycle, from data extraction and transformation to visualization and predictive analytics, with a strong emphasis on real-world applications in marketing. The course aims to equip students with practical skills in managing and analyzing large datasets, performing complex queries, visualizing data insights, and applying artificial intelligence (AI) techniques to enhance data-driven marketing strategies. By the end of the course, students will be proficient in using SQL for database management, Python for data analysis, and AI for predictive modeling, enabling them to make informed marketing decisions based on actionable insights.