Marketing Analytics: Tools and Insights

Catalog description

Explains the benefits of an analytical approach to marketing decision-making, and builds skills and knowledge in undertaking such analyses. Students will gain hands-on, computer-based experience with basic and advanced analytical tools to making marketing decisions that create value and build competitive advantage. Topics include demand estimation, segmentation, forecasting sales, and web/social media analytics. Prerequisite(s): Graduate level MBA 7600 Minimum Grade of C