MKT 7500

Marketing Research & Analysis

Wright State University-Main Campus · UGRD · Fall 2026

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Course is aimed at the manager who is the ultimate user of research and who is responsible for determining the scope and direction of research activities. The course will focus on both qualitative and quantitative aspects of marketing research and how managers use the results to address marketing problems. Prerequisite(s): Graduate level MBA 7600 Minimum Grade of C

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Class #wright_main_campus-MKT7500Fall 2026UGRD3 credits
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