Digital Marketing

Catalog description

This course highlights key fundamentals of successful integrated online/offline marketing with an emphasis on using the Internet & other marketing tools and technologies. Objectives are to understand basic principles of marketing; how to design an e-commerce web site using Internet marketing principles & various Internet Business Models; the legal, social & ethical issues faced by Internet marketers; global implications & how to use technologies in marketing. Prerequisite(s): Graduate level MBA 7600 Minimum Grade of C