MKT 7050
Consumer Behavior
Wright State University-Main Campus · UGRD · Fall 2026
1 section
Catalog description
The fundamental goal of this course is to help students develop a strategic perspective for understanding and applying the psychological and sociological aspects of both industrial and consumer buyer behavior. Psychological, societal, and cultural influences on consumer decisions are examined. Marketing strategy implications of conceptual constructs are discussed. Prerequisite(s): Graduate level MBA 7600 Minimum Grade of C (MBA 7600 can be taken concurrently)
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001
Availability not recently verifiedClass #wright_main_campus-MKT7050Fall 2026UGRD3 credits
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