Marketing Strategy

Catalog description

This course introduces students to fundamental marketing decisions in businesses. The objective is to help managers better solve problems by understanding the marketing environment, tools available, and the impact of decisions on the firm and market. The class will focus on several keys to effective strategic decision-making: careful analysis of the situation, intelligent use of the information at hand, use of knowledge of marketing principles, and an assessment of past marketing practices. Prerequisite(s): Graduate level MBA 5800 Minimum Grade of C