MKT 4700

Marketing Challenges

Wright State University-Main Campus · UGRD · Fall 2026

1 section
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Catalog description

Application of marketing tools to local businesses. Student teams use marketing tools (e.g., SWOT, target market, competitive analysis, positioning, 4Ps, milestones, metrics) to develop recommendations to address core issues in the challenge. Prerequisite(s): BUS Tier II Complete 11 (the following must be completed: ACC 2010, 2020; EC 2040, 2050; EC 1050 or MTH 2280; ENG 1100, 2100; FIN 2210; MKT 2500; MS 2040, 2050)

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Class #wright_main_campus-MKT4700Fall 2026UGRD3 credits
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