MKT 4670

Marketing Analytics: Tools and Insights

Wright State University-Main Campus · UGRD · Fall 2026

1 section

Catalog description

Students gain hands-on experience with analytical tools to analyze marketing data and support marketing decisions that create value and build competitive advantage. Topics include demand estimation, segmentation, and web/social media analytics. Prerequisite(s): BUS Tier II Complete 11 (the following must be completed: ACC 2010, 2020; EC 2040, 2050; EC 1050 or MTH 2280; ENG 1100, 2100; FIN 2210; MKT 2500; MS 2040, 2050) Course Level: Undergraduate Schedule Type(s): Lecture Grade Mode: Standard

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Class #wright_main_campus-MKT4670Fall 2026UGRD3 credits

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Instructor: Staff

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