Viral Marketing and Social Media

Catalog description

Focuses on theory, application and practice associated with viral marketing activities. Goals for students are to identify the major components of a viral marketing campaign, understand how the viral marketing approach is being used strategically by advertisers and marketers and understand the psychological motivations associated with content sharing. Prerequisite(s): BUS Tier II Complete 11 (the following must be completed: ACC 2010, 2020; EC 2040, 2050; EC 1050 or MTH 2280; ENG 1100, 2100; FIN 2210; MKT 2500; MS 2040, 2050)