MKT 3600

Retailing and E-Commerce

Wright State University-Main Campus · UGRD · Fall 2026

1 section

Catalog description

Analyzes performance of marketing functions at the retail level. Emphasizes institutional and competitive factors and management of the marketing mix as it relates to retail market segments. Prerequisite(s): BUS Tier II Complete 7 (the following must be completed: ACC 2010; EC 2040, 2050; EC 1050 or MTH 2280; ENG 1100; MKT 2500; MS 2040)

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Class #wright_main_campus-MKT3600Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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