MKT 3100
Consumer and Organizational Buyer Behavior
Wright State University-Main Campus · UGRD · Fall 2026
1 section
Catalog description
Examines psychological, economic, societal and cultural influences on consumer decisions. Explores the nature and scope of industrial or business-to-business markets. Differentiates between consumer industrial marketing in project management, pricing, promotion and distribution. Prerequisite(s): BUS Tier II Complete 7 (the following must be completed: ACC 2010; EC 2040, 2050; EC 1050 or MTH 2280; ENG 1100; MKT 2500; MS 2040)
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Availability not recently verifiedClass #wright_main_campus-MKT3100Fall 2026UGRD3 credits
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