Applied Business Planning for Commercialization

Catalog description

Provide students with contemporary entrepreneurial experience by solving real business challenges & working with local executives. Student objectives are to face an unstructured business situation & develop recommendations to address the opportunity for commercialization; put fundamental business planning skills into practice; use analysis & planning tools (e.g., SWOT, marketing and competitive analysis, forecasts, ROI) to develop recommendations. Prerequisite(s): BUS Tier II Complete 11 (the following must be completed: ACC 2010; ACC 2020; EC 2040, 2050; EC 1050 or MTH 2280; ENG 1100; ENG 2100; FIN 2210; MKT 2500; MS 2040; MS 2050)