Marketing Research

Catalog description

This course is designed to equip students with research methods and tools that are used for marketing decision making. Students will learn to conduct, use, apply, interpret, and present marketing research in order to become effective decision makers. The topics covered in this course include problem formulation, research design, data collection methods, data analysis, and finally presentation of a research plan. This course will be an activity-based course involving design, implementation, and presentation of a marketing research plan. Basic knowledge of marketing and statistical concepts is assumed.