MKT 4030Achieving Strategic Effectiveness

Catalog

Cat. I Every successful business has a strategy for how it provides value and earns profit within its particular industry. Focusing on the contexts of technology, innovation and entrepreneurship, this course develops analytic approaches for assessing the various aspects of strategy such as the competitive environment, the network of stakeholders, ethical implications, investor motivation, operational execution, and financial projections that are necessary to create a complete business plan. Students cannot receive credit for both BUS 4030 and MKT 4030.